The Relationship Between SEO and Web Design

Search engine optimization or SEO is an integral piece of all website designs, as it can contribute without limits to the positioning of your site or blog. Regularly,  designers make the confusion of reasoning that SEO is the activity of only displaying experts on the Internet. But this is not valid; Every designer or front-end developer has also taken on the responsibility of SEO to ensure the prevalence of the website.

Traffic with search engine

You can lose a lot of traffic if the website you have created is not search engine friendly. Regularly, developers or site owners are not at all aware of this reality that causes the site’s disappointment. In general, the guest will write the data they need in a search engine that yields the relevant results. Very often, the use really remembers the name of your website and only if you have been using the site for a long time. As a result, search engine optimization turns out to be very urgent for the flow of traffic to your site. Losing traffic also means losing potential customers which, as a result, can also result in lost profits. With this, it is better to hire a marketing companies in Harrisburg PA to help managing the traffic for your website/s.

Search Engine Algorithm

Each search engine has its own algorithm that uses web pages. From now on, as a developer of website designs, you must understand the different variables that influence this calculation, which influences the positioning in the search engine. The activity of an SEO expert included two perspectives; both on-site and offsite. In SEO location incorporates things and changes you can make to your site such as;

  •  Internal links
  •  Site structure
  •  HTML markups
  •  Target keywords

External SEO incorporates factors over which you have very little control, such as the number of people who connect to your site and, in addition, the number of backlinks that the site gets. These are frequently interconnected and the correct treatment of the SEO in the location can take care of the SEO outside the site without the contribution of anyone else. You can check out more information about SEO and web designs here.

SEO errors when making website designs

One of the best SEO errors made by numerous developers when making website designs is the use of a welcome page on the home page to enter the site. Since the ‘enter’ interface is within the Flash question, the creepy crawlies cannot take after the connection and, subsequently, it is not obtained by web arachnids despite the fact that your website is visited on big measure. The abuse of Ajax is another huge SEO trap made by numerous designers. Ajax content is stacked in a dynamic way that cannot be obtained by insects or recorded, which reduces the rating of your site.

What web design and the search engine optimization relationship mean to you?

As for the achievement of your website -and, finally, your business-, the web design and the search engine optimization relationship imply that your web design must be worked in a way that takes into account the incorporation of all the parts of SEO. The design must be sensible, passable and welcoming for your human guests, but it must oblige everything that creepy crawling bugs are looking for.

For you, this involves knowingly choosing your web design and your SEO group. Choose an expert who understands that there is a beneficial interaction between web design and search engine optimization, and that he has the gift of creating a website that caters to all the needs of his “guests”.

While you are required to be an expert in any business or service that you provide, you are not anticipated to be an expert in web design and search engine optimization. That’s the job that is best left to experts, and as a site owner, it’s more useful for you to understand what to look for in an expert web design and search engine optimization provider than to try to understand the complexities of fun. Gain a fundamental understanding of fun, discover how to recognize incredible web design and authority for search engine optimization, and then let your group finish.


How To Do On Page SEO

One of the most important things that you can do for SEO and online marketing is to look at your on page SEO. It is one of the key components of any successful SEO campaign, and it requires quite a bit of attention to details. But we are getting ahead of ourselves – the biggest problem with on page SEO is that no one really knows how to do on page SEO. That’s over! It isn’t something that you can skip over, and it isn’t something that you can just do by the seat of your pants. Instead, you have to do it with purpose.

Here are some tips on how to do on page SEO:

What We Assume You Know Before Doing On Page SEO

Before even starting on page SEO, there is an assumption that you know which keywords you want to target. To do this, you should perform some keyword research and get keywords that you want to use for your on-page SEO needs.

If you don’t know how to choose your keywords, there are plenty of ways to go about it – and tons of information online.

Optimize Title Tags

The first thing you should do is optimize your title tags- one of the most important parts of on page SEO since it started. They will help determine how your website performs. In order to make them work for you, your title tags absolutely have to be descriptive, unique, and creative – don’t do something boring. Of course, they need to have your targeted keywords as well.

Avoid using the same words repeatedly, as this can reflect badly on your website. You want to diversify your opportunities to connect with people – which will also help to keep your website fresh. There are many different formulas that you can follow with your title tags, and a lot of it comes down to what you prefer and what you think.

Of course, you want to use some vivid characters, like:

  • ~
  • |
  • \
  • *
  • #
  • [ ]
  • { }

Some things you want to avoid:

  • All caps
  • Default title tags (Home, About Us, Products)

Most importantly, you want to put the unique keyword that you are targeting for first and you don’t want to overstuff your title tags. Google will be able to tell what you are doing and may punish you for that. Remember that you have to keep within a certain character limit. You want to check and come up with a system so that you are always within the limit. If you don’t, you could be putting in all of this work and your efforts will be hidden and will look sloppy. Cut off title tags might do the exact opposite of what you want them to do. Another thing to keep in mind? Desktop snippets are limited by pixel width, but mobile display options tend to be a bit longer.

Some people believe that meta descriptions don’t really have any impact on on page SEO, they do serve the purpose of helping people determine whether or not they will click on your link to visit your website. This will impact your click through rate and can actually sell you to the potential customer. Do not overlook this!

Use Schema Markup or Structure Data Markup

Almost one-third of Google SERPs will use rich snippets that have been supported by the schema. However, research also shows that very few websites are actually taking advantage of this.

What is schema markup? JSA interactive – a local Harrisburg SEO company can think of it as extra labels on information that tells Google exactly what your content means. For example, if you are selling blue Nike tennis shoes, Google will display blue Nike tennis shoes in a SERP entry. However, if you use the right schema around that term, you will be able to tell Google (without actually telling them) that your article is about blue Nike tennis shoes, not that you simply mention that in a sea of other words – which is a tactic that has worked for some people in the past.

Of course, this will make a massive difference not only in the amount of traffic that comes to your website; it will impact the number of people that are valuable leads that will come to your website. This will particularly help on mobile websites, which of course is what you want to build for at this moment in time anyway.

Everything will be organized in an effective way – which is just another bonus for you. Using schema tags will help you to identify the different types of information, including events, reviews, articles, movies, local businesses, products, software applications, and restaurants. Of course, you can also do this in HTML emails as well, which is something that you ought to do.

Create (And Keep Updated) A Search Engine Sitemap

A sitemap is a tool that shows search engines about the organization of your site’s content – and in turn, pushes you to have organization. It enables Google to read the file and can more intelligently crawl your content – a courtesy to them and one that will pay off in the end. It helps to make your website’s content more readily available for ranking on search engine results pages.

Sitemaps also have a tendency to provide metadata about pages – such as how often you make changes, when those changes were last made, and if you have interconnected pages that relate to other pages on your website. Once again, this will help you to keep track of your information as well.

Notice how Google has done that? With on page SEO, they are helping you to make your website stronger and better while helping themselves at the same time. You don’t find that with all of the different ways to impact your SEO.

Still, it will always benefit you to have effective, creative content on your pages.

Archive | Causes

Join the #GivingTuesday Movement on November 27!

#Giving Tuesday??? happens on Tuesday, November 27.??Its a national day to think of others that will hopefully be institutionalized as an antidote to the more commercial Black Friday and CyberMonday that follow Thanksgiving. Giving Tuesday is the brainchild of New Yorks 92Y, and they attracted many wonderful partners to advance the campaign to??

Retweeting Sandy Relief Agencies to our Readers

  We retweet all civic groups, rescue missions, nonprofit agencies and good causes for the benefit of Hurricane Sandy victims. Please give us your Twitter information below and well set it up within 24 hours to retweet your tweets to our communities.

Supporting the Victims of Hurricane Sandy

  Here are three ways the Breaking News Network is helping out those in need in the aftermath of Hurricane Sandy. 1) Weve curated the best media resources involved in the relief effort FEMA, New York Cares, Red Cross in a breaking news visual display at Sandy Relief Resources.

Breaking News on #Hurricane #Sandy and how we all can support relief efforts

Were watching #Hurricane #Sandy very closely. We set up Hurricane Sandy Watch that curates and aggregates #Sandy updates in real time, all with visuals using the Rebelmouse platform. Weve also set up Hurricane Sandy Relief??to display all the ways you can support those in need during and after the storm.

25 Online Video Marketing Statistics That Will Blow Your Mind

Are you considering adding online video into your marketing efforts? Do you need some statistics to convince your boss that using online video in your marketing efforts is worth the investment?

Or do you need some pickup lines because your crush is a filmmaker? Hey babe, did you know that two-thirds of the worlds mobile data traffic will be video by 2016? Why dont you buy me a drink?


25 online video marketing statistics that you should know

  1. YouTube attracts 136MM unique viewers per month.
  2. YouTube users watch more than 3B hours of video per month.
  3. according to Harrisburg SEO experts JSA interactive 72 hours of video are uploaded to YouTube every minute.
  4. 75% of online video viewers have interacted with an online video ad in the past month.
  5. 80% of online video ads are abandoned within the first half of the ad.
  6. 86% of colleges and universities have presences on YouTube.
  7. 147.4MM Americans watch video on the internet.
  8. Roughly 74% of the online video market now supports HTML5.
  9. Animated explainer videos increase conversion rates by 20%.
  10. 36% of online consumers trust video ads.
  11. 87% of online marketers use video content.
  12. 76% of marketers plan to increase their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  13. 49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%.
  14. Video ads make up 35% of total online ad spending, up from 27% in 2011.
  15. Digital video advertising spend will reach $5.4B by 2016.
  16. 49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets.
  17. Comedy is the most popular form of online video content among all viewers (39%), followed by news (33%) and music (31%).
  18. Rich media ads with video generate 6 times as many post-ad site visits as standard banner ads.
  19. Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format.
  20. 30 second in-stream mobile video ads have an 88.3% completion rate.
  21. Combining video with full page ads boosts engagement by 22%.
  22. 4 out of 5 online users will click away if a video stalls while loading.
  23. 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses.
  24. Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%.
  25. Two-thirds of the worlds mobile data traffic will be video by 2016.

21 Startup Quotes Every Founder Should Read

I love startups. I love everything about them. I love building a product from nothing and seeing it become something much more than you ever expected.

Just today we saw a SmartShoot request that was accepted within??20 minutes after being posted. Incredible! The project ended up having 3 bids within that 20 minute span.

However, startups are hard.?? They wrote a great blog post about Why Startup Founders are Always Unhappy. Great insight on the ups and downs of startup life.

Thats why we rounded up 21 startup quotes from the amazing founders behind them to give a little inspiration during the down times of startup life.

21 Inspirational Startup Quotes

I dont look to jump over 7-foot bars: I look around for 1-foot bars that I can step over

Sweat equity is the best startup capital.

If you have a strong, loyal community, you can do anything.

You have to be ready for hard work and frugal spending to get the idea off the ground.


Global vision, local win.


Dont worry about failure; you only have to be right once.

The way to get started is to quit talking and begin doing.

A person who is quietly confident makes the best leader.


Patience, drive and very little fear.

A business model that hasnt been tried before is always interesting, even if its likely to fail.

Its hard to do a really good job on anything you dont think about in the shower.

You have chosen the wrong path if its not fun. And you are probably not taking enough risk if its not hard and rocky sometimes.

We are really competing against ourselves, we have no control over how other people perform.

We did anything possible just to get revenues so that we could grow and be a real business.

Its very easy to be different, but very difficult to be better.

Recessions are great because they unlock the best people.

Waiting for perfect is never as smart as making progress.

Timing,??perseverance, and ten years of trying will eventually make you look like an overnight success.

Its more effective to do something valuable than to hope a logo or name will say it for you.

The essence of profound insight is simplicity.

The lean startup method is not about cost, it is about speed.

The post 21 Startup Quotes Every Founder Should Read appeared first on SmartShoot.

10 Startup Videos You Should Copy

Dont worry about failure; you only have to be right once.

Did you know that before Drew Houston wrote a single line of code, he made a video explaining the service he wanted to build?

And the result? Pages of feedback from all the people that watched the video that allowed him to build the product we all love today.

Weve all heard that video is a great marketing tool for sales. However, its also a great tool to get feedback before you even launch.

In todays world, to be a viable startup you must have more than just a landing page, you need a video that explains your product and services.

How does it solve a users problems? What can users do with your service that they currently cannot? Video helps answers all those questions in a medium that users actually want.

We scoured the web to find the best startup videos ever created and here are 10 you wish you produced. Okay best ever created is a stretch, but it sounds cooler, right?

1. Clear for iPhone

Clear is designed to help you manage your life without adding clutter. Its a beautifully-designed, gesturally-driven app that weve created to improve on a pencil and notepad for flexibly keeping quick, simple todo lists.

2. Square Register

Square Register aims to help you grow, run, and start your business by providing you everything.

3. Branch

Turn your coffees into a great conversation with Branch. A new way to talk with someone you knew. Join a branch today and let the conversation begins.

4. AccessHive

From bare wires to mobile phones, AccessHive lets you have the key for all and freedom to access everything in the internet. With AccessHive, there???s no place you can???t access.

5. Color

What do you do when you raise $40MM? Make one great video! With Color share LIVE video Broadcasts from your phone to your friends phones and your favorite social networks. Watch the action as it happens. Free for iPhone and Android.

6. Cash Out

There is nothing cooler than Cash Out. Pay your bills and compute the total of your bills for you to determine the real score.

7. Bump Technologies

This startup video introduces the flock app of Bump Technologies. Flock finds all the photos you have taken with your friends and family and bring them together in one album.

8. Xero

Wanting to have ease in accounting? Then, start from Xero. A beautiful app that will help you count numbers.

9. Pinnatta

An awesome startup video that will make you share interactive messages using your Android or iPhone.


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The post 10 Startup Videos You Should Copy appeared first on SmartShoot.

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